They'll make + promote your music video for $99



I've been telling my folks who do film to do something like this for a long time. Someone finally put the idea into motion. And I can see it has alot of potential. Plenty of aspiring musicians will gladly pay $99 for a music video AND promotion.

(AdAge) MTV pioneer launches $99 Music Videos on the web: Back in 1981, Fred Seibert helped create MTV. Now he'd like to re-create it on the web with a new network devoted to music videos made in a day for $99 or less.

That's the theme of the latest "network," called $99 Music Video, from web-production studio Next New Networks. "I was there at the start of MTV and this has the same feeling all over again," said Mr. Seibert, a co-founder of NNN.

The idea is to give signed and unsigned bands the opportunity to create a video and have it distributed and promoted by Next New Networks and a new website, 99dollarmusicvideos.com. This, of course, isn't too unlike what thousands of bands are already doing, but Next New Networks is giving the DIY videos a marketing push to separate them from the clutter of YouTube and MySpace.

Verizon FiOS is sponsoring the series, with the message "$99 music videos are best experienced with Verizon FiOS internet."

Next New Networks gets a three-month exclusive window to distribute the video and then it shares distribution rights with the band and/or the band's label, which ultimately owns the video.

Next New Networks will produce one of these a week, in collaboration with a different band, as well as a "making of" video with behind-the-scenes footage and Verizon brand integration. As head of programming Tim Shey points out, a lot has changed between 1981 and today, in particular a band's ability to produce really good-looking video on a shoestring.

For Next New Networks, producer of series such as "Barely Political" and "Channel Frederator," it's another source of cheap, brand-friendly programming. The company has raised $23 million from the likes of Spark Capital, Saban Media Group, Pilot Group, Velocity Partners and Goldman Sachs, and needs to build its footprint and ad revenue. (source)