Runaway [film]

Here's Kanye West's directorial debut -- a 40 minute short film titled "Runaway" based on his upcoming album (My Beautiful Dark Twisted Fantasy). Folks will be spending many words on this piece in the coming days, but I only have two: Kanye's Thriller. How do you get the masses to listen to a concept album in 2010? Make it into a movie! Otherwise I'm leaving the comments for the comments.