"I was just a great consumer ... I felt like I could be very effective" / Steve Stoute discusses his book The Tanning of America with Dr. Greg Carr



Music, advertising, and marketing executive (and recently named NYU professor) Steve Stoute visited Howard University for a talk with African American Studies Department Chairman Dr. Greg Carr to discuss his new book, "The Tanning of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy". It's really quite interesting and insightful to watch these two engage each other. I believe a businessman like Stoute values the chance to associate with and engage a premiere scholar like Dr. Carr, who, as a master of historical context and the art of the question, proves invaluable to the people's perspective as an interviewer. And what's certainly true, being in conversation is never a bad thing.





In this first part of a three part series, Stoute and Dr. Carr discuss what "translation" means to Stoute, how hip-hop has influenced the world, and the systemic depravity that led to hip-hop becoming a culture of influence.


In this second part of a three part series, Stoute and Dr. Carr discuss using the "tanning shift" to your advantage, understanding the potential pitfalls of the "tanning shift," and the likelihood of the "tanning shift" eventually leading to there being no need for "translation."


In this third part of a three part series, Stoute and Dr. Carr discuss the importance of credibility, honesty, and authenticity when appealing to consumers in the marketplace.

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